Author name: Eric Schumacher-Rasmussen

Eric is chief marketing officer for Norsk. He has nearly 20 years' experience in the streaming media industry, and more than 30 years' experience as a journalist. Prior to joining id3as, he was editor and VP of Streaming Media magazine and conference chair for Streaming Media's in-person and virtual events. A frequent speaker at industry events, he's presented or sat on panels at NAB, IBC, Northern Waves, Nordic TV Summit, and more. He was a senior reporter for MTVnews.com and a frequent contributor to newspapers and magazines in the music press.

A voice- and motion-triggered vision director built with Gemini and Norsk Studio.

Five Live Streaming Workflows You Can Build with Norsk Studio’s MCP (Even If You’re Not a Developer)

As we close out 2025, we find ourselves in the peculiar position of having to confess something: we’ve been having far too much fun with AI coding assistants. Not in a “let’s replace our engineering team” sort of way (our engineers would have my head), but in a “let’s see what happens when we connect […]

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Adrian Roe discusses CMSD: Smarter Quality Monitoring for Live Streaming at IBC 2025

Understanding CMSD: Smarter Streaming Quality Monitoring

One of the most potentially disruptive developments in streaming and broadcast space is the CMSD (Common Media Server Data) specification, which combined with MQA (Media Quality Analysis) enables smarter quality monitoring for live streaming. This standard addresses a fundamental inefficiency in how the industry monitors streaming quality today. The Problem with Traditional Monitoring Large-scale live

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Live streaming workflow in Norsk Studio

Introducing Norsk Kick Start and Developer Onboarding Packages: Your Fast Track to Live Streaming Success

Building compelling live streaming workflows shouldn’t require months of trial and error. That’s why we’re excited to announce two new packages designed to get you up and running with Norsk faster than ever before. The Challenge We’re Solving We know that diving into new live streaming technology can feel daunting. Even with Norsk’s intuitive design,

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The Norsk booth at IBC 2025

Norsk Unveils Enhanced Developer Support and AI-Powered Workflows at IBC 2025

At this year’s IBC, Norsk focused on making professional broadcast workflows more accessible and efficient through enhanced developer support and AI-powered automation, demonstrating how broadcasters can leverage cutting-edge technologies to streamline operations while reducing costs and complexity. To that end, we highlighted workflows showing integration with Google Gemini, a full master control room in the

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Screenshot of a streaming video player showing a female speaker in the European Parliament

Case Study: G&L Systemhaus Leverages Norsk to Power European Parliament’s Streaming Platform 

Executive Summary The European Parliament works with the Council of the European Union to debate and pass legislation on topics from artificial intelligence and defense to deforestation and human rights. With 720 members from 27 member states, the Parliament required a sophisticated streaming solution that could handle multiple languages, high-density inputs, and flexible deployment across on-prem

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SRT to WHEP/WebRTC workflow in Norsk Studio.

Norsk Studio: Power and Simplicity in Live Video Workflows

With Norsk Studio, you can build complex live video workflows in minutes — just check out Dom Robinson’s “Three Demos and a Funeral (for Traditional Broadcast Methods)” for a few examples. However, even the simplest requirements can contain hidden complexities. Consider a basic case: taking an SRT input and outputting it to WebRTC via WHEP.

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A banner with the title "Cracking the Codec," and headshots of Adrian Roe, Jan Ozer, and Eric Schumacher-Rasmussen

Cracking the Code(c): It’s All About the Implementation

Norsk co-founder and CEO Adrian Roe and Streaming Learning Center‘s Jan Ozer explored the complexities of codec implementations, encoding efficiency, and the trade-offs between quality and cost in a recent webinar called “Cracking the Code(c): It’s All About the Implementation.” Here’s a breakdown of their insights and key takeaways for anyone navigating the world of

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AMD Alveo graphics card, with Norsk and AMD logos

Maximizing Live Streaming Efficiency with Norsk and the AMD Alveo MA35D Media Accelerator

Every live streaming use case is unique, but there’s not a single broadcaster, streaming provider, or content creator today for whom cost savings isn’t at the top of their list of priorities. But how do you reduce costs without sacrificing quality, viewer experience, and scalability? One way is by using hardware acceleration to maximize throughput

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G&L Launches Playout Manager Featuring Norsk; First Deployments With Two German Broadcasters

G&L today announced the first deployments of its innovative G&L Playout Manager, a state-of-the-art, multi-tenant platform designed to transform live streaming event management for OTT delivery. This managed service employs the Norsk Media SDK from id3as in its key component, the Compositor, enhancing the integration of HTML5 overlays with video signals for seamless broadcast-quality streams.

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