At this year’s IBC, Norsk focused on making professional broadcast workflows more accessible and efficient through enhanced developer support and AI-powered automation, demonstrating how broadcasters can leverage cutting-edge technologies to streamline operations while reducing costs and complexity. To that end, we highlighted workflows showing integration with Google Gemini, a full master control room in the cloud, and support for Media Quality Assessment and Common Media Server Data for enhanced real-time analytics.
New Developer Support Programs Transform Norsk Implementation
We just announced two new comprehensive support packages designed to accelerate customer success. The Norsk Studio Kickstart Package and Norsk SDK Developer Onboarding Package. Both include dedicated time from Norsk’s core engineering team to help users design, build, and launch their live streaming applications. These offerings address the industry’s need for specialized expertise while enabling today’s lean engineering and production teams to design, build, and launch their live streaming services more quickly than ever before.
“Norsk has always provided a middle path between building from scratch and buying off the shelf,” says CEO and co-founder Adrian Roe. “The new Kickstart and Onboarding Packages make that easier than ever, enabling teams to unblock the path to the transformative technologies within Norsk.”
AI Integration Advances Workflow Creation
Norsk makes it simple and practical to leverage AI platforms in live workflows, including significant advances in how workflows are created. Built from day one to be AI-friendly, Norsk enables large language models to build workflows using intelligent composition rather than trial and error. The platform can now generate professional-grade live video workflows from natural language prompts in minutes — the same complex workflows that traditionally require months of specialized engineering.
This AI-powered approach represents a fundamental shift in how broadcast professionals can approach live streaming production, substantially reducing the time and expertise traditionally required for complex implementations. The Norsk team demonstrated sample workflows built with Google Gemini.
Advanced Format Support and Quality Assessment
Norsk’s expanded technical capabilities were on full display, including newly added support for SMPTE 2110, joining the platform’s already extensive list of supported formats and protocols. This addition gives broadcasters even more reasons to benefit from Norsk’s ability to “Make Live Easy.”
We also showed off support for Media Quality Assessment (MQA) data via Common Media Server Data (CMSD)—technologies that represent significant industry developments. CMSD allows arbitrary data to accompany media as it travels from origin to consumer devices, while MQA provides standardized quality scores for media content.
When combined, these technologies enable any component in a delivery workflow to make decisions based on quality assessment. This means packagers can automatically select the “best” of multiple sources, players can choose optimal CDNs for superior quality of experience, and live streams can be monitored more effectively without expensive probes or troublesome DRM keys.
Cloud-First Approach Meets Industry Transformation
Norsk participated in the IBC Accelerator Programme’s Master Control Cloud (MCC) project, contributing to ingest, audio mixing, and talkback components. This involvement demonstrates the industry’s undeniable tipping point toward embracing cloud-based critical processes—an approach Norsk has championed since 2011.
The company’s cloud-first architecture has proven its value through real-world implementations. Norsk customer Notified conducts tens of thousands of live events annually using Norsk’s cloud-based production capabilities, with operators able to handle ten times as many concurrent events as previously possible through advanced automation.
Addressing Industry Efficiency Imperatives
All of Norsk’s showcased technologies address the industry’s pressing need for operational efficiencies and service differentiation. As media companies face continued pressure to achieve profitability, every technology, production, and content decision is being scrutinized through the monetization lens.
Norsk’s approach enables automation that helps monetize content previously considered too expensive to deliver. The platform’s modular, flexible, and customizable approach to building workflows allows content owners to deliver better-quality video to their customers while reducing costs and potential failure points.
Mission-Driven Innovation
“We believe that Norsk’s modular, flexible, and customizable approach to building workflows can radically transform the way the media industry operates,” says Roe. “We continue on our mission to give people permission to believe — believe that they can create precisely the experiences their viewers want, believe that they can be more ambitious than they thought possible, and believe that they can do it all without breaking the bank.”
Want to find out more about how Norsk can save you time and money without sacrificing quality or customizability? Get in touch or set up a meeting.
