Norsk by id3as will showcase significant enhancements to Norsk Engine and Norsk Studio at the 2025 National Association of Broadcasters (NAB) Show in Las Vegas, April 6-9. The powerful new capabilities further enable live event producers, broadcasters, and streaming platforms to streamline workflows, reduce production costs, and deliver higher quality viewing experiences.
“These enhancements reflect our commitment to providing solutions that address real business challenges facing today’s broadcasters, distributors, and live event producers,” says Adrian Roe, co-founder and CEO of id3as. “By focusing on workflow efficiency, deployment flexibility, and cost optimization, we’re helping our customers maximize their production capabilities while controlling expenses.”
NAB attendees are invited to experience these capabilities firsthand at booth W2873, where the Norsk team will demonstrate how these new features translate into tangible business benefits.
NDI Support
Norsk’s NDI support for both input and output allows production teams to seamlessly integrate with existing industry-standard workflows, eliminating costly hardware investments and reducing technical barriers to entry. This integration enables producers and rightsholders to leverage their current infrastructure while expanding production capabilities.
Multiview
Norsk’s new multiview feature revolutionizes production efficiency by providing comprehensive monitoring and instant source switching in a single interface. This dual-purpose capability serves both production teams and viewers, allowing for:
- Real-time production monitoring and decision-making
- Reduced staff requirements through simplified workflows
- Enhanced viewer experiences with customizable output layouts
Google Cloud Platform Availability
Customers have always been able to run Norsk Studio in any cloud in a BYOL (bring your own license) arrangement. Now, Norsk Studio’s availability directly on Google Cloud Platform gives media organizations unprecedented deployment flexibility. This cloud-native approach provides:
- Optimized infrastructure costs through pay-as-you-go models. Norsk Studio is available for a flat rate on GCP—an industry first for this type of technology.
- Scalability to meet fluctuating demand without capital expenditure
- Geographic distribution for improved regional performance
- Enhanced reliability through redundant infrastructure
Akamai Cloud Availability, Including Support for NETINT Quadra VPU
Norsk has long had support for NETINT’s Quadra VPU and now it’s easier to access than ever through Studio’s support on Akamai Cloud. The VPU-enabled instances deliver exceptional encoding efficiency, reducing bandwidth costs while maintaining superior video quality. This combination enables customers to achieve significant operational savings without compromising viewer experience. Norsk Studio is available with a BYOL model on Akamai Cloud, and can be used with or without hardware acceleration.
Akamai will be demonstrating Norsk Studio taking advantage of NETINT’s hardware acceleration in the Akamai Lounge at NAB, W234LMR, Level 2.
The technology behind Norsk is responsible for hundreds of thousands of live events per year and is used by some of the world’s leading sports properties, public broadcasters, and enterprise video providers.