Norsk Nabs IABM BaM Award at NAB

Rob Ashton, Adrian Roe, Mike English, Eric Schumacher-Rasmussen, Stan Moote, and Dom Robinson with the IABM BaM award at NAB 2024

It’s been three weeks since NAB, and we’re still buzzing about it. It was our first NAB with a booth of our own, the first since we launched Norsk last year, and the first industry event where we showed off the new Norsk Studio, a no-code interface that makes building live streaming workflows even easier. Which made it all the more gratifying to find out Norsk had been honored with the IABM BaM Award in the Produce category.

IABM BaM award in front of the Norsk booth at NAB 2024

The IABM is the International Trade Association for Broadcast & Media Technology (formerly the International Association of Broadcasting Manufacturers, hence the acronym), with more than 400 members across the globe. As you might have guessed, BaM stands for “broadcast and media,” and “celebrate outstanding technological innovations that deliver real business and creative benefits,” according to the official announcement of the award winners. More than 130 entries were made in 10 categories, which were evaluated by a panel of 40 independent judges. Here’s what the judges had to say about Norsk:

“This is a very compelling approach to handling video in an IP/SDK environment…this product will make a huge difference to those facilities where ideas for a streaming channel would be difficult to afford or to explain to a vendor to create. This toolkit is well thought through and uses a common approach and terminology – such that operational people would be able to come up with and design viable workflows.”

Beyond the fact that it’s always rewarding to be recognized by peers and experts, it’s especially satisfying that the judges so clearly and explicitly recognized the benefits of using Norsk. Plus, it’s the only award in the industry that’s accompanied by a bona-fide fanfare:

Eric Schumacher-Rasmussen

Eric is chief marketing officer for Norsk. He has nearly 20 years' experience in the streaming media industry, and more than 30 years' experience as a journalist. Prior to joining id3as, he was editor and VP of Streaming Media magazine and conference chair for Streaming Media's in-person and virtual events. A frequent speaker at industry events, he's presented or sat on panels at NAB, IBC, Northern Waves, Nordic TV Summit, and more. He was a senior reporter for and a frequent contributor to newspapers and magazines in the music press.