Norsk To Join AMD Booth at NAB, Highlighting Integration with Alveo MA35D

March 28, 2024

We’re thrilled to announce that Norsk has integrated with the AMD Alveo MA35D Media Accelerator and Video SDK. Because the Alveo MA35D is built for high-density and low-latency media processing, it means customers can deliver more streams on a single card, increasing cost efficiency and decreasing energy consumption.

With Norsk Media server, not only can you encode and transcode on the Alveo MA35D, but you’ll be able to leverage the card’s dedicated hardware blocks to perform complex tasks like video composition and transcription directly on the hardware, freeing up CPU to perform other functions.

We’ll be demonstrating Norsk Media server and the new no-code Norsk Studio running on the Alveo MA35D Media Accelerator at the AMD booth (South Lower 9099) at the NAB Show in Las Vegas, April 14-17. Norsk Studio allows you to access the power and flexibility of Norsk in a straightforward drag-and-drop interface.

To find out more about how Norsk and AMD can help you take your live streaming to the next level, book a meeting with our CTO Steve Strong on the AMD booth.

We’ll also have our own booth in West Hall, W3417. You can also book a meeting there.

Eric Schumacher-Rasmussen

Eric is chief marketing officer for Norsk. He has nearly 20 years' experience in the streaming media industry, and more than 30 years' experience as a journalist. Prior to joining id3as, he was editor and VP of Streaming Media magazine and conference chair for Streaming Media's in-person and virtual events. A frequent speaker at industry events, he's presented or sat on panels at NAB, IBC, Northern Waves, Nordic TV Summit, and more. He was a senior reporter for MTVnews.com and a frequent contributor to newspapers and magazines in the music press.