id3as to Launch No-Code Norsk Studio at NAB

What a difference a year makes! At NAB 2023, we commandeered a table in West Hall near Futures Park, where we teased the upcoming release of the Norsk low-code live streaming SDK. At NAB 2024, we’ll have a booth of our own (W3417), and we’ll be launching the new no-code Norsk Studio. It brings all the power of the SDK into a drag-and-drop visual interface. To say we’re excited is an understatement.

Norsk’s value proposition has always been that it takes care of the undifferentiated, messy, and frankly dull (but quite complicated) bits of media technology so that customers can focus on creating the viewer experiences that set their business apart from the competition. The Norsk SDK lets you replace thousands or even hundreds of thousands of lines of code — likely months or even years of work by highly specialized video engineers — with dozens of lines of code that can be written in TypeScript or other common languages. Likewise, you can replace off-the-shelf solutions that have limited functionality with custom workflows that do exactly what you need them to do, again just a few lines of code.

From Low-Code to No-Code

Norsk Studio goes one step — more like one giant leap — further. An open-source (i.e., free) interface built with the Norsk SDK itself, Norsk Studio enables even non-programmers to create common workflows by dragging and dropping various components (inputs, outputs, and various processes/production elements in between), connecting them, then pressing “play.” You can see a sample in the screenshot above, or watch this presentation from Streaming Media Connect for a full demo.

A three-camera shoot with a vision director, lower third, adaptive bitrate encoding ladder, and WebRTC and low-latency HLS and DASH outputs.

If none of the pre-defined components fit your use case, you can use the SDK to customize them to do exactly what you need them to do — or you can use the SDK to build your own components.

Norsk’s low-code/no-code approach is a natural fit for companies looking for solutions in this time of cost-cutting and downsizing. Both low-code and no-code significantly reduce development time and improve users’ ability to quickly respond to user feedback and market changes — meaning that streaming services can radically shorten time to market for offering new products, functions, and features.

If you’ll be at NAB, stop by booth W3417 to learn more, or better yet, set up a meeting to find out exactly how Norsk Studio can make live even easier for you.


Eric Schumacher-Rasmussen

Eric is chief marketing officer for Norsk. He has nearly 20 years' experience in the streaming media industry, and more than 30 years' experience as a journalist. Prior to joining id3as, he was editor and VP of Streaming Media magazine and conference chair for Streaming Media's in-person and virtual events. A frequent speaker at industry events, he's presented or sat on panels at NAB, IBC, Northern Waves, Nordic TV Summit, and more. He was a senior reporter for and a frequent contributor to newspapers and magazines in the music press.