The Advantages of Low-Code Live Video Streaming with Norsk

Software developer creating custom live streaming workflow using Norsk

In today’s digital landscape, live video streaming has become a critical part of many organizations’ communication strategies. Whether it’s for broadcasting live events, hosting webinars, or engaging with audiences in real time, the demand for seamless and feature-rich streaming solutions is soaring. Unfortunately, traditional approaches to video streaming often involve complex coding and working around the limitations of off-the-shelf tools. Thankfully, a solution exists in the form of low-code platforms.

If you are familiar with low-code development platforms, you will know that their popularity has grown significantly in recent years due to their ability to streamline and simplify the application development process. No matter the level of your coding expertise, these platforms help you to create applications with minimal manual coding.

When it comes to developing live video streaming solutions, the traditional methods typically involve extensive coding with tools like FFmpeg or Gstreamer. While these methods are highly effective, they demand significant time, effort, and expertise. On the other hand, using off-the-shelf tools might be convenient, but they often lack the functionality and customizability that organizations truly need.

However, if you search for “low-code video streaming” or “low-code live streaming” online, you’ll find that few solutions are available. One platform that stands out is Norsk. It strikes a great balance between ease of use, flexibility, and a wide range of features.

So, why should organizations consider adopting low-code streaming solutions?

Key Benefits of Low-Code Development

Many companies from a wide range of industries have caught on to the advantages low-code platforms offer. The KPMG report, “Shaping digital transformation with low-code platforms,” gives a detailed market overview. It’s impressive because it highlights all the great benefits that come with low code, like increased process efficiency (44%), higher employee productivity (39%), and reduced costs (36%).

But there’s more. Most present low-code users (53%) have experienced a reduction in their overall software development costs. They’ve also successfully cleared up their IT backlog (55%) and seen first-hand the positive impact of low-code platforms on their software development process. Talk about a game-changer!

Now, let’s dive into the benefits specifically associated with low-code video streaming platforms like Norsk.

Rapid Time-to-Market

Low-code platforms work wonders in increasing process efficiency throughout the software development lifecycle.

Certain development tasks don’t necessarily require coding experts to handle them individually. Instead, non-specialist personnel can take care of those routine tasks, freeing up professional developers to work on more critical and high-value assignments. This means they can get things done faster and more efficiently, saving valuable time.

Why is this so exciting? Low-code platforms are all about reducing development cycles. They do this by leveraging pre-built components and, in some cases, offering visual development interfaces. This means developers can focus on creating unique user experiences instead of starting from scratch and writing tons of code. While Norsk doesn’t currently offer visual development interfaces, it does let non-specialists create very complex media workflows in just a few lines of virtually any coding language—and a new, no-code interface will be available in spring of 2024!

So, with the help of low-code platforms, organizations can swiftly bring their live-streaming solutions to the market. They can cut down on development time and hit that launch button in days or weeks instead of months or years, all while delivering excellent user experiences.

Cost Savings

Less coding also means cost savings; organizations can cut back on their reliance on specialized developers, who usually come with a hefty price tag. With low-code platforms, developers with different levels of coding expertise can contribute to the development process, reducing the need for a big team of specialized developers. This not only lowers labor costs but also allows organizations to allocate their development resources more efficiently.

Low-code solutions often come with built-in functionalities and components specifically designed for live-streaming applications. These ready-to-use features eliminate the need for organizations to invest in expensive third-party tools or spend time on custom development. By leveraging the built-in capabilities of low-code platforms, organizations can speed up their development cycles, deliver feature-rich live-streaming solutions quickly, and keep those costs in check.

Enhanced Customization

Off-the-shelf solutions can be quite rigid when it comes to customization. But low-code streaming solutions offer greater flexibility, so that users can customize their live video experiences and meet their specific requirements.

With low-code platforms, businesses can unleash their creativity and make their streaming experiences truly unique. Want to incorporate your branding elements seamlessly? No problem! These platforms let you customize the appearance, layout, and overall design to match your brand guidelines. So, when your audience tunes in, they’ll be greeted with a streaming experience that reflects your brand in every pixel.

Low-code platforms take personalization to the next level. You can go beyond just looks and customize the interactive features as well. Want to engage with your audience in real time through live chat or polls? With low code, you have the power to do that and so much more. These platforms give you the tools to create interactive elements that make your viewers feel involved, fostering a sense of community and making the streaming experience truly immersive.

And let’s not forget about the audience. Low-code platforms empower you to deliver personalized streaming experiences to your viewers. By leveraging user data and preferences, you can dynamically adjust the content, recommendations, and user interface based on individual viewer profiles. That’s a sure way to keep your audience engaged and coming back for more.

Simplified Workflows

The beauty of low-code platforms lies in their ability to simplify workflows. These platforms are designed to be intuitive and user-friendly, making it a breeze for even non-technical users to get involved in the live-streaming development process.

Imagine this scenario: Your marketing team, content creators, and technical experts can all come together and collaborate seamlessly. Your marketing team can contribute their creative ideas and insights, while content creators can focus on crafting compelling content. And the best part? Technical experts can provide their expertise and ensure that everything runs smoothly under the hood. Everyone can bring their expertise to the table and work harmoniously towards building engaging live video solutions.

This democratization of development is what makes low-code platforms so powerful. It breaks down barriers and enables cross-functional collaboration like never before. No more silos or communication gaps. Instead, you have a dynamic team working together, leveraging their unique skills and perspectives to create exceptional live-streaming experiences.

So, whether you’re a marketer, a content creator, or a technical expert, low-code platforms bring everyone to the same table and empower them to contribute their best. It’s a win-win situation for the entire team and, ultimately, for creating captivating live video solutions that leave a lasting impact on your audience.

Scalability and Stability

Scalability and stability are crucial when it comes to live video streaming. You want to be confident that your platform can handle any surge in viewership or unexpected spikes in demand. With low-code platforms, you can rest assured that your streaming solution is built to handle the pressure, keeping your viewers engaged and satisfied.

Norsk, for example, is designed from the ground up to handle those high-demand scenarios. When you’re live streaming to a massive audience, you need a solution that can scale effortlessly. And that’s exactly what Norsk offers. If a server or cloud region goes down, Norsk’s infrastructure management ensures that your workflow fails over to another without missing a beat.

With advanced streaming capabilities and adaptive bitrate streaming, these platforms ensure that your viewers have a seamless experience, no matter where they are or what device they’re using. Whether your audience is tuning in from the bustling streets of New York City or the serene countryside, they’ll enjoy a smooth and uninterrupted streaming experience.

And let’s not forget about the robust content delivery mechanisms that low-code platforms provide. They make sure that your content reaches your viewers reliably and efficiently, again without you having to worry about the technical details. So, no matter the load or the distance, your live streams will be delivered flawlessly.

The Norsk Low-Code Live Video Streaming Platform

At id3as, we’ve been in the business of building custom live-streaming workflows for renowned clients like Nasdaq, Notified, DAZN, Arqiva, and Stats Perform for over a decade. And now, with the launch of Norsk, we’re putting the power behind those solutions directly into the hands of our customers with our low-code live streaming software development kit (SDK), empowering developers to effortlessly create dynamic live video workflows and scale them as needed. So, embrace the benefits low-code live video streaming platforms bring, but do so with a keen awareness of the challenges and work with trusted partners who can support you in overcoming these obstacles. Together, we can create exceptional live-streaming experiences and drive your business forward.

Eric Schumacher-Rasmussen

Eric is chief marketing officer for Norsk. He has nearly 20 years' experience in the streaming media industry, and more than 30 years' experience as a journalist. Prior to joining id3as, he was editor and VP of Streaming Media magazine and conference chair for Streaming Media's in-person and virtual events. A frequent speaker at industry events, he's presented or sat on panels at NAB, IBC, Northern Waves, Nordic TV Summit, and more. He was a senior reporter for and a frequent contributor to newspapers and magazines in the music press.