id3as Receives SVTA Grant Membership

id3as and SVTA logos

id3as, the company behind Norsk, has been awarded a one-year grant membership in the Streaming Video Technology Alliance (SVTA), and we’ll be attending SVTA’s SEGMENTS and working group meetings in Denver later this month.

“We are honored and thrilled to be the recipient of a 2024 SVTA grant membership,” says Adrian Roe, CEO of id3as. “id3as has long believed that vendors, media companies, and consumers all benefit when we work together to solve the hard problems facing the streaming industry. We look forward to diving in and helping the SVTA continue to make a difference, particularly in the live streaming realm.”

id3as joins ARK Multicasting, Alvalinks, and Wiber Soluciones en Conectividad as recipients of the grant for a one-year principal membership in the SVTA for 2024.

“id3as has been a quiet force behind some amazing streaming innovations over the years. Their new, low-code Norsk solution is an example of how they are starting to bring these innovations into the mainstream market,” says Jason Thibeault, Executive Director of the SVTA. “We are excited to provide a grant award to id3as so that they can bring their streaming expertise to bear in the many SVTA projects which address the myriad technical challenges which still remain for delivering high-quality video at scale.

“The SVTA was established to develop an open architecture, propose standards, and promote best practices to support the future of streaming video,” says Thibeault. “id3as joins leading organizations from across the industry to help the SVTA shape the future of online video by collaborating, discussing, and planning how the video ecosystem can operate openly and scale to best meet consumer demand.”

Founded in 2014, the Streaming Video Technology Alliance’s charter is to encourage deeper collaboration across the entire video ecosystem, which will include the development of standards and best practices for an open architecture that will operate across the entire online video value chain. The SVTA is currently focusing on identifying issues related to open architecture, quality of service, and interoperability.

Join us at SEGMENTS and Mile High Video, or schedule a meeting to find out more about Norsk.

Eric Schumacher-Rasmussen

Eric is chief marketing officer for Norsk. He has nearly 20 years' experience in the streaming media industry, and more than 30 years' experience as a journalist. Prior to joining id3as, he was editor and VP of Streaming Media magazine and conference chair for Streaming Media's in-person and virtual events. A frequent speaker at industry events, he's presented or sat on panels at NAB, IBC, Northern Waves, Nordic TV Summit, and more. He was a senior reporter for and a frequent contributor to newspapers and magazines in the music press.