The Business Case for Norsk

A screenshot of a YouTube video featuring id3as CMO Eric Schumacher-Rasmussen and Jan Ozer.

Just before NAB, Jan Ozer (of Streaming Learning Center and Streaming Media fame) conducted interviews with four of us from id3as to talk about Norsk and the new, no-code Norsk Studio from different angles. Now that the dust has settled from the show (where Norsk took home the IABM BaM Award in the Produce category), we’ll be rolling out those interviews over the next few days.

We’ll kick things off in this “Everything You Wanted to Know About Norsk but Were Afraid to Ask” miniseries by looking at the business case. Jan and I spoke a bit about id3as’ history and transition from consultancy to product company, as well  the components that make up Norsk: Norsk Manager, which manages infrastructure whether it’s on-prem, hybrid, or in customers’ clouds, and Norsk Media, a next-gen media server that combines typical media server functions (signal in, ABR ladder out) with more sophisticated production and enrichment features.

Because it’s low code — or, via the new Norsk Studio interface, no code but extensible — it offers a middle path between off-the-shelf solutions (which might be cost-effective but impossible to customize and difficult to integrate) and rolling your own solution (which can be customized to your exact specifications but will almost surely be quite costly and time-consuming).

The number one theme at NAB was profitability, and the business case for Norsk is really quite straightforward and classic: Norsk empowers media organizations to do more with less, and to do it quickly and to their exact business requirements.

Here’s the full interview. Set up a demo today to find out how Norsk can bring new efficiencies and enable increased creativity and productivity.

Eric Schumacher-Rasmussen

Eric is chief marketing officer for Norsk. He has nearly 20 years' experience in the streaming media industry, and more than 30 years' experience as a journalist. Prior to joining id3as, he was editor and VP of Streaming Media magazine and conference chair for Streaming Media's in-person and virtual events. A frequent speaker at industry events, he's presented or sat on panels at NAB, IBC, Northern Waves, Nordic TV Summit, and more. He was a senior reporter for and a frequent contributor to newspapers and magazines in the music press.