Simplifying Live Media Workflow Creation with Norsk

Screenshot of id3as CEO presenting a webinar

Earlier this month, Jet-Stream hosted a webinar that both celebrated its 30 years in the streaming industry and, more importantly, looked at some of the key innovations happening today that will take the industry into the future. The webinar highlighted advances in encoding (from our friends at NETINT), interactive streaming, accessibility, privacy, and advertising. id3as CEO Adrian Roe presented a talk on simplifying live media workflow creation in which he captured the essence of the Norsk ethos: Companies that deliver live video are spending entirely too much time, money, and effort on the technology behind what their consumers watch, and not as much as they could be on the viewer experience.

That’s not their fault. They’re in a no-win situation: Cobble together workflows with off-the-shelf solutions that only do part of what they need and are often difficult to integrate, or hire expensive developers with deep knowledge of media technology to build those workflows from scratch—a process that can take months or even years, and at a massive cost.

Norsk offers an third choice, a low-code (and soon, no-code) alternative to both off-the-shelf and roll-your-own. Watch Adrian’s presentation below, and check out the entire Jet-Stream Streaming Innovations webinar for a comprehensive look at some of the most exciting advances in our industry.

Eric Schumacher-Rasmussen

Eric is chief marketing officer for Norsk. He has nearly 20 years' experience in the streaming media industry, and more than 30 years' experience as a journalist. Prior to joining id3as, he was editor and VP of Streaming Media magazine and conference chair for Streaming Media's in-person and virtual events. A frequent speaker at industry events, he's presented or sat on panels at NAB, IBC, Northern Waves, Nordic TV Summit, and more. He was a senior reporter for and a frequent contributor to newspapers and magazines in the music press.