So there I was, minding my own business, when Eric (our CMO who possesses that rare combination of marketing acumen and tolerance for my tangential musings) suggested that instead of just raving to him about our latest Norsk Studio demos, I share them with the world. So here we go, Eric. You asked for it. […]
Norsk Studio: Three Demos and a Funeral (for Traditional Broadcast Methods) Read More »
Norsk by id3as will showcase significant enhancements to Norsk Engine and Norsk Studio at the 2025 National Association of Broadcasters (NAB) Show in Las Vegas, April 6-9. The powerful new capabilities further enable live event producers, broadcasters, and streaming platforms to streamline workflows, reduce production costs, and deliver higher quality viewing experiences. “These enhancements reflect
Norsk co-founder and CEO Adrian Roe and Streaming Learning Center‘s Jan Ozer explored the complexities of codec implementations, encoding efficiency, and the trade-offs between quality and cost in a recent webinar called “Cracking the Code(c): It’s All About the Implementation.” Here’s a breakdown of their insights and key takeaways for anyone navigating the world of
Cracking the Code(c): It’s All About the Implementation Read More »
Every live streaming use case is unique, but there’s not a single broadcaster, streaming provider, or content creator today for whom cost savings isn’t at the top of their list of priorities. But how do you reduce costs without sacrificing quality, viewer experience, and scalability? One way is by using hardware acceleration to maximize throughput
In this last installment of our interview series with Jan Ozer, id3as developer Rob Ashton demonstrates how the new Norsk Studio provides a no-code, drag-and-drop interface that makes building live streaming workflows with Norsk even easier than with the SDK. Norsk Studio is an application that was actually built with the SDK, and so it’s
Norsk Studio: A Developer’s Deep Dive Read More »
G&L today announced the first deployments of its innovative G&L Playout Manager, a state-of-the-art, multi-tenant platform designed to transform live streaming event management for OTT delivery. This managed service employs the Norsk Media SDK from id3as in its key component, the Compositor, enhancing the integration of HTML5 overlays with video signals for seamless broadcast-quality streams.
In this installment of Jan Ozer‘s video interview series, he speaks with id3as‘ chief business development officer Dom Robinson about Norsk’s product-market fit— particularly for streaming and OTT live events such as sports, news, financial reporting, town halls, and concerts — as well as how it frees media publishers from the limitations inherent in the
Norsk for OTT and Streaming Publishers Read More »
In March, Streaming Learning Center‘s Jan Ozer spent some time talking to a few of us here at id3as to get a better sense of what sets Norsk apart in the crowded live streaming market. In this installment, he spoke with our CTO Steve Strong about why Norsk is particularly well-suited for broadcasters who are
Norsk for Broadcasters: Flexibility, Scalability, and Low Latency Read More »
Just before NAB, Jan Ozer (of Streaming Learning Center and Streaming Media fame) conducted interviews with four of us from id3as to talk about Norsk and the new, no-code Norsk Studio from different angles. Now that the dust has settled from the show (where Norsk took home the IABM BaM Award in the Produce category),
The Business Case for Norsk Read More »
If you’re reading this, you probably work in the media industry. If you work in the media industry, you know that two words sum up what everyone in the sector has been focused on in the last year: cost savings. We saw a massive layoffs in 2023, with no sign of a slowdown in 2024.
Norsk and NETINT at Mile-High Video Read More »