Author name: Eric Schumacher-Rasmussen

Eric is chief marketing officer for Norsk. He has nearly 20 years' experience in the streaming media industry, and more than 30 years' experience as a journalist. Prior to joining id3as, he was editor and VP of Streaming Media magazine and conference chair for Streaming Media's in-person and virtual events. A frequent speaker at industry events, he's presented or sat on panels at NAB, IBC, Northern Waves, Nordic TV Summit, and more. He was a senior reporter for MTVnews.com and a frequent contributor to newspapers and magazines in the music press.

Image of AMD Alveo MA35D capture card with the Norsk and AMD logos

Maximizing Live Streaming Efficiency with Norsk and the AMD Alveo MA35D Media Accelerator

Every live streaming use case is unique, but there’s not a single broadcaster, streaming provider, or content creator today for whom cost savings isn’t at the top of their list of priorities. But how do you reduce costs without sacrificing quality, viewer experience, and scalability? One way is by using hardware acceleration to maximize throughput […]

Maximizing Live Streaming Efficiency with Norsk and the AMD Alveo MA35D Media Accelerator Read More »

Norsk and G&L logos

G&L Launches Playout Manager Featuring Norsk; First Deployments With Two German Broadcasters

G&L today announced the first deployments of its innovative G&L Playout Manager, a state-of-the-art, multi-tenant platform designed to transform live streaming event management for OTT delivery. This managed service employs the Norsk Media SDK from id3as in its key component, the Compositor, enhancing the integration of HTML5 overlays with video signals for seamless broadcast-quality streams.

G&L Launches Playout Manager Featuring Norsk; First Deployments With Two German Broadcasters Read More »

Screenshot of interview between Jan Ozer and Steve Strong

Norsk for Broadcasters: Flexibility, Scalability, and Low Latency

In March, Streaming Learning Center‘s Jan Ozer spent some time talking to a few of us here at id3as to get a better sense of what sets Norsk apart in the crowded live streaming market. In this installment, he spoke with our CTO Steve Strong about why Norsk is particularly well-suited for broadcasters who are

Norsk for Broadcasters: Flexibility, Scalability, and Low Latency Read More »

Norsk To Join AMD Booth at NAB, Highlighting Integration with Alveo MA35D

We’re thrilled to announce that Norsk has integrated with the AMD Alveo MA35D Media Accelerator and Video SDK. Because the Alveo MA35D is built for high-density and low-latency media processing, it means customers can deliver more streams on a single card, increasing cost efficiency and decreasing energy consumption. With Norsk Media server, not only can you encode and transcode

Norsk To Join AMD Booth at NAB, Highlighting Integration with Alveo MA35D Read More »

Software developer creating custom live streaming workflow using Norsk

The Advantages of Low-Code Live Video Streaming with Norsk

In today’s digital landscape, live video streaming has become a critical part of many organizations’ communication strategies. Whether it’s for broadcasting live events, hosting webinars, or engaging with audiences in real time, the demand for seamless and feature-rich streaming solutions is soaring. Unfortunately, traditional approaches to video streaming often involve complex coding and working around

The Advantages of Low-Code Live Video Streaming with Norsk Read More »